open to new opportunities

Bringing Big Finance a decade of web & UX expertise, sharpened by growth-focused omnichannel marketing.

I'm Sean — a web content manager, UX author, and omnichannel digital marketer with close to ten years spent building and refining websites, from early wireframes to on-brand, on-page builds. I've also managed the content and performance tracking behind omnichannel marketing programs — funnel webpages, lead-gen landing pages, organic and paid social, and email nurture campaigns.

I'm looking for my next role in the finance industry, where I can craft excellent user experiences while marketing the mission and products of an ambitious organization.

Digital Web Content Manager / UX Author / Wilmington, DE

Portrait of Sean Carey
9.5 yrs web + UX experience
skills

What I bring to the table

Content Strategy

Editorial planning, content audits, taxonomy, SEO-driven architecture, AI-assisted content creation.

CMS & Tools

Adobe Experience Manager (AEM), DAM, Workfront, Sitecore, WordPress, HubSpot & Figma.

UX Authoring

Mobile-adaptive page builds, brand CSS styling, modal forms, lead-gen flows, LPs & CTAs.

SEO & Analytics

On-page SEO, keyword research, GA4, Search Console, A/B testing & Adobe Analytics.

about

From small agency roots to global enterprise web teams

My path here started at a small agency serving local businesses, then scaled into enterprise marketing teams at Barclays, Celanese, DuPont, and Chemours — genuinely different environments that sharpened both the technical and strategic sides of the work.

Web Content Authoring & Management

Day to day, this means planning wireframes, building and QA'ing pages in AEM and Sitecore, and adapting CSS and components to brand and device requirements — always with an eye toward reducing friction for visitors, leads, and customers. In regulated, high-stakes environments especially, that also means working cleanly within structured approval workflows (like Adobe Workfront), so every published page is accurate, on-brand, and audit-ready before it goes live.

Digital Marketing for Global Business Teams

Alongside the web work, I've managed the digital marketing programs built on top of it — content calendars, lead-gen offers, and the reporting that ties it back to measurable growth, including taking a corporate LinkedIn channel from 12K to 27K followers in two years.

That work has rarely happened in a vacuum. At each of these companies, I've operated inside large, matrixed organizations — coordinating input and approvals across Marketing, Communications, Product/R&D, and Leadership stakeholders, running SME interviews to get technical details right, and incorporating revisions for brand tone or regulatory carefulness before anything published. I've also owned the other side of that relationship: presenting regular M/M, Q/Q, and H/H performance reporting on omnichannel programs to those same stakeholders, and fielding their questions directly in multi-hour review meetings.

Leadership Traits: When teams have been lean, I've stepped up to manage budgets and stakeholders directly — driving impact by thinking efficiently and outside the box.

Quick facts

  • experience 9.5 years
  • based in Wilmington, DE
  • core cms AEM & Sitecore
  • education B.S. Marketing, UD
  • seeking Finance / Enterprise UX roles

Where I've worked

Company types
  • Small local-business agency
  • Global banking (Barclays)
  • Global chemicals & materials science (DuPont, Celanese, Chemours)
Industries covered
  • Consumer credit cards & banking
  • Medical & pharma
  • Wearables
  • EV & autonomous vehicles
  • IT security
recommendations

What colleagues say

Straight from LinkedIn, with more added as they come in.

"I had the pleasure of working with Sean at Barclays, where he served as one of our content authors. From day one, he impressed everyone with how quickly he learned our systems, processes, and ways of working. It didn't take long before he became a trusted member of the team, consistently delivering high-quality work while adapting seamlessly to new challenges and priorities."

SL
Steven LoRocco
Worked together from 2025–26 on the Web Team at Barclays

"Sean is an excellent colleague with a strong understanding of digital strategy, execution, and the many moving parts required to bring complex marketing initiatives to life. In our years working together, Sean consistently helped keep a fast-moving, global team focused and on track."

MD
Matthew Defosse
Worked together from 2021–25 in Communications, first at DuPont then Celanese

"I worked closely with Sean through building a digital ecosystem during two integrations. He never got rattled. He took ever-changing deadlines and priorities from multiple stakeholders in stride."

CS
Chris Swart
Worked together from 2021–25 in Communications, first at DuPont then Celanese

"I worked with Sean as he pivoted (with absolutely no notice) from a specialist role to a leadership position at a major corporation in the midst of a merger. He took everything in stride and handled the surprise dual-role with grace and courage."

DC
Dalin Clark
Worked together from 2021–22 on Communications and Digital at DuPont

"Sean's greatest addition to our organization is his ideal combination of free-flowing creativity and process-driven application. He expertly fills the role of Content Writer on our Digital Team at Chemours, where I serve as our Marketing Automation/CRM expert."

MD
Melissa Day
Worked together from 2018–20 on the Digital Team at Chemours

Companies I've built for

DuPont Celanese Barclays Chemours
career timeline

The full history of my career

Browse my entire career, job experience and highlights included. Toggle below to focus on just one or the other — or leave it on "Show all" and expand any entry for the full details.

2025–2026
Barclays USCB Digital Web Content Producer · Wilmington, DE May 2025 – May 2026

Built and launched new websites for Barclays Banking and Key Business Partners

  • Built, edited, and published the equivalent of 5 new AEM websites with many pages, using approved Figma designs as references for optimizing mobile-tablet responsiveness and user experience. Configured many customizable AEM templates, components, styling, and CSS within content fragments.
  • Collaborated with an agency to review and test new AEM website components, giving feedback on completely customizable functionality and styling.
  • Supported overnight website launches and routine releases, collaborating with Tech, Marketing, and Product teams to successfully test deployed updates and identify any errors.

Authored and QA'd web and marketing landing pages for weekly projects serving Marketing Communications and global partners

  • Authored and quality-checked hundreds of AEM web pages and marketing landing pages at the request of Marketing Communications on behalf of global partners, matching them to request briefs in Adobe Workfront. Several employed dynamic placeholders, content fragments, experience fragments, and marketing offer IDs.
  • In partnership with Marketing Communications teams, migrated AEM landing pages from old templates to customizable templates built with atomic components, enabling a mobile-tablet adaptable UX and CSS content fragments for custom brand styles.
  • Collaborated with Barclays Marketing Communication channel managers as pages progressed through our standardized Adobe Workfront approval workflow, ensuring updates reflected accurate messaging and served business goals.
Launched new AEM websites for Barclays 2025
Launched new AEM websites for Barclays Banking and Key Business Partners, after many months of UX and functionality testing on custom web and landing page templates and components.
2022–2025
Celanese EM Digital Content Marketing Specialist · Wilmington, DE Nov 2022 – Feb 2025

Promoted lead generation through enhanced UX

  • Researched and advised on the design of a Resource Center that integrated with the website, housing gated and ungated assets. Helped establish the corresponding taxonomy and organization of assets used, which also supported a parallel project: Chemille, a customer-facing asset repository.
  • Implemented nearly 60 pop-up modal forms that gated collateral on the company website, in support of better UX and lead generation efforts.

Consistent web and social content production

  • Executed 500+ Sitecore website changes across Celanese EM websites over 2 years.
  • Over 2 years, enhanced the user journey with 20+ web page builds for Celanese EM brands and 25+ page builds for their applications pages using Sitecore.
  • Managed a monthly social post content calendar, providing copy edits, feedback, and image suggestions — resulting in 356 published posts in 2024 and 341 in 2023 for the Celanese EM LinkedIn channel, increasing followers from 12K to 27K over 2 years.

Integrated artificial intelligence for content production

  • Using AI, refined templates for social post and web page content. Without AI, developed internal process documents and briefs for Marketing Communications requests.
Grew Celanese EM's social & Sitecore presence 2024
Managed publication and reporting of social posts and Sitecore web pages for Celanese Engineered Materials, with an increasing focus on better user experience and lead generation.
Led the DuPont → Celanese digital migration 2022–23
Helped plan and execute a digital migration and rebranding from DuPont Mobility & Materials to Celanese Engineered Materials as part of an acquisition, focusing on successfully moving AEM web pages, domains, AEM DAM assets, and taxonomy tags by our deadline.
2021–2022
DuPont M&M (acquired by Celanese EM, 2022) Digital Content Marketing Specialist · Wilmington, DE Mar 2021 – Nov 2022

Consistent web and social content production

  • Executed 500+ AEM website changes across DuPont M&M websites over 2 years.
  • Over 2 years, built 8 pages for DuPont brands using Adobe AEM and planned many subpages.

Regular reporting & optimizing

  • Prepared and presented reporting decks for M/M, Q/Q, H/H performance of website and social media to Communications and Product/R&D stakeholders, proposing insights and optimizations.
  • With the help of DuPont Corporate IT, audited and reconfigured 20+ segments in Adobe Analytics to improve accuracy of monthly reporting.
Leadership — Interim Digital Marketing Manager, Aug–Nov 2021: executed the remaining $1.5MM digital marketing budget for Q3 and Q4 2021, proposed a $1.5–2MM digital marketing budget for all of 2022, and managed monthly touch-base meetings with stakeholders.
Stepped up as interim digital marketing lead 2021
Served as interim digital marketing lead, managing a multimillion dollar digital marketing budget for 1 of 3 DuPont businesses from August to November 2021. Helped plan the spend for digital tactics for the rest of 2021, then helped plan and track future budgets.
2018–2020
Chemours Digital Content Marketing Specialist · Wilmington, DE Mar 2018 – Mar 2020

Consistent content production for digital marketing campaigns

  • Developed emails, landing pages, and social posts for 300+ campaigns across 7 global brands.

Project — 8 global, multilingual websites launched in October 2019.

Massive content production using standardized guidelines

  • Successfully managed the review process for on-time launch of 1,200+ Sitecore pages through 2–4 levels of approval from stakeholders in 8 businesses within a 6-month period.
  • Standardized style, optimized keywords, and edited content for 22 whitepapers and 50+ main navigation pages across 8 websites (Chemours corporate + 7 subsidiary brands).
  • Authored the official brand voice guidelines for Chemours corporate and 7 subsidiary brands.

Research for net-new web content

  • Interviewed brand managers, global business leaders, and technical engineers for subject matter expert content for new Industries, Solutions, and Products pages.
Launched 8 new global websites at Chemours 2018–20
Managed research, content production, and review process for a project that would launch 8 new Sitecore websites for global brands over a 2 year period.
2017–2018
Bright Orange Thread Content Marketing Specialist · Landenberg, PA Feb 2017 – Feb 2018

Content production & SEO

  • Managed editorial calendars and wrote 50+ blog posts, 2 case studies, and several landing pages, local pages, and email drip workflows for our company campaigns and campaigns for 3 small business clients.
  • Wrote 20+ blog posts across 4 campaigns along with CTAs and landing pages for our biggest client, increasing traffic by 51%, leads by 24%, and sign-ups by 4.5%.
  • Rewrote copy and added schema code to our biggest client's top-performing blog posts and won 3 Google Featured Snippets, increasing traffic to one post by 29% over the next 3 months.
Download resume (PDF)
experience, by theme

Work experience, sorted by what you care about

Explore each theme below to see how these strengths played out across roles.

Barclays USCB · 2025–26

Built, edited, and published the equivalent of 5 new AEM websites using approved Figma designs, optimizing for mobile-tablet responsiveness across custom templates, components, and CSS content fragments.

Barclays USCB · 2025–26

Authored and quality-checked hundreds of AEM web pages and marketing landing pages for global partners, migrating old templates to atomic, mobile-adaptable components.

Celanese EM · 2022–25

Executed 500+ Sitecore website changes over 2 years, plus 20+ web page builds for Celanese EM brands and 25+ page builds for their application pages.

DuPont M&M · 2021–22

Executed 500+ AEM website changes across DuPont M&M websites over 2 years, including 8 new brand pages and numerous planned subpages.

Chemours · 2018–20

Managed the review process for 1,200+ Sitecore pages across 8 global businesses, launching 8 multilingual websites in October 2019.

Chemours · 2018–20

Standardized style and optimized keywords for 22 whitepapers and 50+ main navigation pages spanning Chemours corporate and 7 subsidiary brands.

Celanese EM · 2022–25

Researched and advised on a gated/ungated Resource Center integrated with the company website, establishing the taxonomy that also supported Chemille, a parallel customer-facing asset repository.

Celanese EM · 2022–25

Implemented nearly 60 pop-up modal forms gating collateral across the company website, in direct support of UX and lead-generation goals.

Celanese EM · 2022–25

Managed the monthly social content calendar — 356 published posts in 2024, 341 in 2023 — growing the LinkedIn channel from 12K to 27K followers in two years.

Chemours · 2018–20

Developed emails, landing pages, and social posts for 300+ campaigns spanning 7 global brands.

Celanese EM · 2024–25

Used AI to refine templates for social post and web page content, speeding up production while keeping voice and formatting consistent.

Celanese EM · 2024–25

Where AI wasn't the right tool, developed internal process documents and briefs for Marketing Communications requests — building repeatable, teachable workflows.

DuPont → Celanese · 2022–23

Helped plan and execute the digital migration and rebrand from DuPont Mobility & Materials to Celanese Engineered Materials — pages, domains, DAM assets, and taxonomy — on deadline, as part of the acquisition.

DuPont M&M · 2021–22

Prepared and presented M/M, Q/Q, and H/H performance decks for website and social media to Communications and Product/R&D stakeholders, proposing insights and optimizations.

DuPont M&M · 2021–22

Partnered with DuPont Corporate IT to audit and reconfigure 20+ segments in Adobe Analytics, improving monthly reporting accuracy.

DuPont M&M · 2021

Served as Interim Digital Marketing Manager (Aug–Nov 2021), executing a remaining $1.5MM budget for Q3/Q4 2021 and proposing a $1.5–2MM budget for all of 2022.

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